Innate Sense of Pride
Among several ways to express exceptional uniqueness of Dita eyewear™, ‘rejecting the robots’ seems intriguing. But if we are talking of a brand which has decided to stay in factories considered as oldest in optical frame making, this all seems to be a well-thought. In these factories, skilled craftsmen leave nothing to chance as they handcraft Dita eyewear collection. Dita considers the dexterity of its workers analogous to much-acclaimed intricacy of watchmaking.
So it is unsurprising that with modern times, when robotic equipment is being used elsewhere for making eyeframes, Dita rejected the robots with an innate sense of pride in its hand-crafted work.
